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Describe the shot and watch it move
Luma generates video and images from a written direction or a reference, using its own Ray models and third-party models in one workspace.
Plus is $30/month, or $25/month billed yearly, with 10,000 credits and commercial use. Yearly billing is up to 20 percent less.
What you can do
Draft mode keeps exploration cheap
Ray3.2 drafts cost a fraction of a 1080p render, so you can test several directions before paying for the final.
Several models in one workspace
Plus lists Luma and third-party image and video models, so you can compare looks without a second subscription.
References help hold a look
Luma says its Uni-1 model carries style and character references into later assets, which helps keep a series consistent.
Commercial rights stay with the clip
Plus lists commercial use. Luma's licensing guide says rights earned on a paid plan remain with those generations after you cancel.
How it works
- 01
Write the direction
Describe the subject, camera move, light, and mood, or start from an image you already have.
- 02
Pick a model and resolution
Choose Ray3.2 or another listed model. A 5-second Ray3.2 draft costs 20 credits, and the same length at 1080p costs 400.
- 03
Refine and export
Extend, reframe, or upscale the clip you like, then download the version that fits the edit.
Who it’s for
Luma suits filmmakers, agencies, and brand teams who want to test how a shot could look before anyone books a crew. It fits previsualization, mood clips, ad variations in several aspect ratios, and storyboards. If you like to explore many cheap drafts and then spend more on the one direction that works, the credit table rewards that habit.
Choose how many credits you spend
Individual plans differ by monthly credits and agent usage. Yearly billing is listed as up to 20 percent less.
Plus
$30/month
USD
Or $25/month billed yearly. $300 USD charged upfront each year.
For regular image and video work, including commercial use.
- 10,000 credits
- Luma and third-party image and video models
- Edit access for guest collaborators
- Commercial use
Pro
$90/month
USD
Or $75/month billed yearly. $900 USD charged upfront each year.
For heavier generation and more agent usage.
- Everything in Plus
- 40,000 credits
- 4x usage with Luma Agents
Ultra
$300/month
USD
Or $250/month billed yearly. $3,000 USD charged upfront each year.
For high-volume production work.
- Everything in Pro
- 150,000 credits
- 15x usage with Luma Agents
How credits are spent
Each model, action, and resolution has its own rate. A 5-second Ray3.2 clip costs 20 credits in draft and 400 credits at 1080p. HDR doubles the base rate.
- Monthly credits do not roll over. Luma's help center lists top-up credits from $4 for 1,200 on an active paid plan, valid for 12 months.
- Luma offers a free start. Its help center describes free output as limited, watermarked, and for personal use only.
- Team and Enterprise plans are quoted by Luma. They add shared credits, usage analytics, and SSO.
Prices and credit rates may change. Confirm currency and current model costs on Luma before you buy.
Questions
What is Luma?
Luma is a generative workspace for video, images, and audio, built by Luma AI, the company behind the Ray video models. You write a direction or upload a reference, pick a model, and spend credits on each generation. Agents can also plan and produce multi-step creative tasks.
Can I try Luma for free?
Luma's homepage offers a free start. Its help center describes free output as limited monthly credits, draft-resolution video, and watermarked results for personal, non-commercial use only. Confirm the current free allowance on Luma before you plan a project around it.
What do the individual plans cost?
Plus is $30 a month, or $300 billed yearly, with 10,000 credits. Pro is $90 a month, or $900 a year, with 40,000 credits. Ultra is $300 a month, or $3,000 a year, with 150,000 credits. Team and Enterprise plans are quoted by Luma.
How are credits spent?
Each model, action, and resolution has its own rate. A 5-second Ray3.2 clip costs 20 credits in draft, 50 at 540p, 100 at 720p, and 400 at 1080p. HDR doubles the base rate. Third-party models are priced per second in the same table on Luma's pricing page.
Can I buy more credits?
Luma's help center lists top-up credits starting at $4 for 1,200 credits on an active paid plan. Top-ups last 12 months and are used after your monthly credits, which do not roll over. Confirm current top-up prices on Luma before you buy.
Can I use Luma clips commercially?
Commercial use is listed on Plus and higher. Luma's licensing guide says paid-plan generations carry no watermark, and the commercial rights stay with those clips if you later cancel. Free output is for personal use only and keeps its watermark even after an upgrade.
Does Luma have a refund policy?
Luma's terms say payments are final unless Luma decides otherwise. Its help center describes a 30-day window to request a refund on web subscriptions that are unused or mostly unused, at Luma's discretion. Purchases made in the iOS app go through Apple.
See the shot before you book a location
Write the brief, test a few cheap drafts, and spend credits on the clip that earns a place in the edit.
Plus includes 10,000 credits and lists commercial use. Yearly billing is up to 20 percent less.